Obviously, discounts have a major benefit as well: discounts will attract new customers. Giving people a discount might just be the thing to draw them in and become your customer. And new customers mean new opportunities for cross-sells and upsells, meaning more revenue in the long run as well.
The psychology of discounts - Yoast
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While promotions are a cost to your business, they also have the power to increase your sales. Implementing a discount strategy adds a layer of time sensitivity to your customers' purchasing journey. In turn, you'll likely see an influx of purchases during the duration of your offer.
How to Use Customer Discounts to Boost Sales (2021) - BigCommerce
www.bigcommerce.com > blog > customer-discount
A price discount increases apparel consumers' positive affect, and this increase in positive affect in turn increases consumers' (a) perceived savings, (b) perceived quality, and (c) perceived value.
Effects of price discount on consumers' perceptions of savings, quality ...
fashionandtextiles.springeropen.com > articles
As you may have expected, Baby Boomers (age 55 and older) are most likely to use coupons, at an impressive 96 percent, according to a study by PRRI. However, Generation X (ages 35-54) are not far behind at 91 percent and 87 percent of Millennials (ages 18-34) use coupons.
[New Research] Just How Many People are Using Coupons?
www.indoormedia.com > blog > new-research-just-how-many-people-are-...